For thousands of years, Taoist herbalists understood something that modern wellness is only beginning to rediscover, that the most powerful medicine grows slowly, in specific places, tended by people who understand what they are working with.
Mason Taylor began SuperFeast in 2011 from his mother's home in Sydney, driven by a single conviction, that the world's most potent medicinal mushrooms and tonic herbs should be accessible to everyone, not just practitioners.
What started as a personal search for quality became Australia's leading supplier of Dì Dào tonic herbs and mushrooms. Dì Dào, a Chinese concept meaning local to the land, refers to herbs grown and harvested in the specific regions where they have been cultivated for thousands of years, the pristine mountains and valleys of China where the traditions of Taoist herbalism were born.
SuperFeast works exclusively with this standard, sourcing Reishi, Lion's Mane, Chaga, Cordyceps and other medicinal mushrooms from their place of origin, where the soil, climate and centuries of knowledge combine to produce herbs of genuine therapeutic potency.
The brand is 100% family owned, run by Mason and his wife Tahnee, guided by the same grassroots values present on day one. A belief that a business is an ecosystem, and that everyone it touches should be left better than it found them.