Wild Earth began after the birth of Nelly's first son, when she found herself searching for fragrance that matched a slower, more conscious way of living. What she found instead was a choice that felt impossible, beautiful natural scents that faded within the hour, or conventional perfumes built from synthetic ingredients she no longer wanted near her skin.
She immersed herself in the art of natural perfumery, learning to work with botanical extracts, essential oils, precious resins and natural isolates, the rare materials capable of giving a fragrance real depth and lasting wear. Drawing inspiration from wild landscapes, favourite songs and the poetry she returns to, she set out to prove that natural perfume did not have to choose between beauty and performance.
Each fragrance is composed slowly, balancing artistry with the technical understanding that gives a scent its staying power, ingredients chosen as much for what they bring to the skin over hours as for what they smell like in the bottle.
Wild Earth is built on a simple conviction, that something made entirely from nature can still last, still hold complexity, still feel considered from first spray to last trace.